Blog Post(s) relating to Database Marketing

Blog Post

Profile Your Top 100 Best Customers & Then Schmooze Lookalikes

Summary: Are you about to send a special "warm fuzzy" holiday card or gift to your top customers? Here's an idea I love from Teri Schacker, head of marketing for the Credit Union Executives Society...

This fall she researched to find out which common attributes her top 100 best customers all... continue...
Posted: Dec 03, 2004
Blog Post

Should you be fretting about new email marketing laws?

Summary: The short answer is: yes, even if you are a permission mailer.

If you are working on your budget for 2004 right now, make sure you include a significant investment in your customer and prospect database systems. New and pending US and Canadian laws on email, telemarketing, faxing, and now... continue...
Posted: Oct 23, 2003
Blog Post

What Clients are Looking for in CRM

Summary: CRM Reality Check?

On Friday, I interviewed Coremetrics, NetIQ/WebTrends, and Responsys (which just acquired NetAcumen) about what they're offering and what their clients are requesting with respect to metrics. One message came through loud and clear: Everyone is looking for the benefits of CRM without the hassle of implementation. ... continue...
Posted: Feb 04, 2002

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