Blog Post(s) relating to Market Research

Blog Post

Quantum Physics & Marketing: How Your Thoughts Affect Campaign Results

Summary: By Anne Holland, President

20 years ago, I put together my very first direct marketing campaign. The tiny publishing company I had just joined was in a cash crunch. This campaign *had* to work so we could meet payroll.

It was quick and simple. I wrote the copy and had the Kinkos... continue...
Posted: Apr 09, 2007
Blog Post

What Works in Internet Marketing -- Models Speak Out

Summary: By Anne Holland, President

Yup that's right. Models.

In our never-ending quest to scope out all the research being done in the field of what works in marketing, Sherpa's research team discovered a study conducted by REVEAL World Wide.

These are folks who hire models for street teams to work NASCAR and... continue...
Posted: Sep 25, 2006
Blog Post

Eyetracking Testing Comes of Age: Recommended for Web, Search & Email Marketing Campaigns

Summary: By Anne Holland, President 

Back in the 1970s the catalog industry ran eyetracking tests to discover what people's eyes did when they "read" a catalog. The results startled many: eyes skim diagonally across a page in a Z-like motion looking for items of interest, rather than reading "in order."

While fascinating, not... continue...
Posted: Dec 05, 2005
Blog Post

Profile Your Top 100 Best Customers & Then Schmooze Lookalikes

Summary: Are you about to send a special "warm fuzzy" holiday card or gift to your top customers? Here's an idea I love from Teri Schacker, head of marketing for the Credit Union Executives Society...

This fall she researched to find out which common attributes her top 100... continue...
Posted: Dec 03, 2004
Blog Post

43 Reasons why I hate technology

Summary: By Managing Editor Anne Holland

Yesterday you were supposed to get an email from me asking you to
take our big annual reader survey.

Just 30-seconds before it was due to go out, I checked the hotlink
one last time to make sure it worked. It didn't. The survey site... continue...
Posted: Jan 30, 2003

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